Last year, I was really losing my Instagram mojo. I’ve always been grateful that it’s a free platform and Instagram in its heyday was a place for both community and to really help you grow as a small business. However, the last few years have been tough on Instagram and nearly all my online sales were coming from Google or direct visits to my website. I still loved the creative community but I needed to see some return on all the time and energy I was using to create content.